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The Forage Origin Story

BY erica 04/19/2011

When Stephen Loidolt and Shauna Alterio thought up Forage, they conceived of it as a one-off project—not the full-blown line of upbeat, vintage-inflected bow ties it is today. Thankfully, they documented the process, and Shauna is happy to recount the tale of their beginnings.

 




The worksite

30 forage
“We had a show at the Curiosity Shoppe in San Francisco, and they basically told us, ‘Do whatever you want.’ So we were tossing around a bunch of ideas—we wanted to make something that we hadn’t made before. That’s kind of our favorite thing—to do something that we never expected that we would do. All of the ideas we came up with seemed equally ridiculous, and Stephen wanted to make bow ties.”
of Forage

 




Bow-tie construction underway

“We booked ourselves a week at a cabin in West Virginia and made every single bow tie for the show. We made 150 bow ties. And while we were making them, we were sitting there telling ourselves, ‘What are we going to do with 150 bow ties if nobody buys them? This is insane!’”

 




The first collection

“Before we even left the opening for the show, we already knew we’d have to replenish the stock because they were doing so well. It was super unexpected. Stephen had been wearing bow ties for a while, but we just weren’t sure that anybody else would love them that much, too.”

 

 

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