In the Bag: Baxter California
Our holiday grab bags are back! Packed with rad finds from some of our fave up-and-coming brands, they’re the perfect gifts for the hardest-to-shop for peeps on your list—boys and girls alike. Score them while you can, and get the low-down on the featured lines here.
The Company: Baxter California
The Founder: Baxter Finley
The Story: Baxter Finley is someone out of an AMC show (ok, fine, Mad Men). When the ad man moved from NYC to L.A. in the sixties, his skin was getting parched, and he wanted a remedy. Seeing as how girly all the skincare products to be had were at the time, he decided to make his own moisturizer, Super Shape, which grew into the first men’s grooming line launched in the U.S. of A. Though the company’s been around for decades now, things really got bumping around 2000 when his pal Jean-Pierre Mastey took the reigns (and guys started to use the term “product”). Now it includes super-slick, high-gloss versions of pretty much everything a guy could want in his medicine cabinet.