In the Bag: Herschel Supply Co.
Our holiday grab bags are back! Packed with rad finds from some of our fave up-and-coming brands, they’re the perfect gifts for the hardest-to-shop for peeps on your list—boys and girls alike. Score them while you can, and get the low-down on the featured lines here. —erica
The Company: Herschel Supply Co.
The Founder: Jamie and Lyndon Cormack
The Story: Three years ago, with brothers Jamie and Lyndon Cormak started their company, named for the teeny, Canadian town where their great-grandparents settled down, backpacks weren’t the least bit cool. But these guys, who pared down the two-strap classic to its most basic form and added a shit-ton of care, are, in a large part, responsible for changing that. These days, their line also includes messengers, duffles, dopp kits, and laptop sleeves—some Apple exclusives, NBD.