In the Bag: Imperial Barber Products
The Company: Imperial Barber Products
The Founders: Pedro Zermeno and Bryan Fisher
The Story: How do the dudes behind Imperial know what barbers want? Because before they launched their collection of grooming goodness in January 2012, they had racked up 26 combined years of experience in the biz. The L.A.-based company is all about keeping things simple and functional: Right now, they have eight (simply packaged) offerings in their line—we’re talking a cluster of hair pomades, a no-nonsense shave soap, and a bergamot after-shave. Because having 29 hair product options is definitely not better.