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Inside Job

Hello, S.F.! Baggu Goes Bi-Coastal

Inside Job BY alisha prakash 01/06/2014

When Emily Sugihara and her mom Joan launched Baggu back in 2007, they were shipping orders out of a family garage in San Diego. Soon enough—after Emily’s bestie Ellen van der Laan joined the team—they moved cool-bag HQ to Brooklyn, and, in November 2012, they added a second studio in San Fran’s Dogpatch ‘hood to the mix—with lots of light and plenty of space to spread out. “It’s cool because there are a ton of creative businesses in the building—photo studios, a place that gives cooking classes, another with sewing classes, a chocolate maker, a granola company,” says Ellen. “It’s actually a lot like our street in Brooklyn.” Ellen shows off their new digs below. 

 

 

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Ellenemily baggubio
"Its such a beatiful and calming haven and I am addicted to their waterlemon juice at breakfast. They also have Marmite, which I have a weakness for."
of Baggu

 

 

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“There’s an amazing plant store near to our office called Flora Grubb. We’ve gotten a ton of plants from there—both for the office and for photo props that have turned into office plants. They remind us that we’re in California now.”

 

 

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“Here’s me, Kabir Fernandez (product designer and photographer), Joan Sugihara, and Emily Sugihara. We love these huge columns, the light, and the white walls. We have identical columns in our Brooklyn studio.”

 

 

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“We searched high and low and just kept coming back to this desk set-up. It’s the same one we use in our office in Brooklyn. It’s an oak butcher block from IKEA, on top of two of their white metal screw-in legs and a white set of drawers. They’re big but great.”

 

 

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“When we ordered vinyl lettering for our front door, the company included this weird SMILE lettering. Now it’s our mirror flair.”

 

 

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“Our office in Williamsburg is jam-packed to the brim. When Kabir needed to photograph something, he would have to come in early or late once the store was closed, just to be able to have the space to unroll a seamless. Our studio here is big enough to have a seamless to photograph with at all times. So luxurious!”

 

 

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“We have this huge table. It’s probably a quarter of the size of our whole office in New York. It’s really amazing to be able to spread out and work together on it, but it’s a constant struggle to keep it clean and cleared off!”

 

 

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“We have these huge windows that look out over the bay, downtown San Francisco, and Potrero Hill.”

 

 

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“Emily knew about these water heaters from Japan. It’s a Zojirushi—it permanently keeps water at tea-making temperature. And the rad circular cutting board, we got from Mociun in Brooklyn.”

 

 

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“Another great feature of our office—the industrial sewing machine! There’s finally space for it here.”

 

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