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Inside Job

Visit the Modular Brooklyn Shop That’s as Clever as the Clothes Inside It

Inside Job BY katie nave-freeman 06/15/2017

When Szeki Chan set out to renovate her 7115 by Szeki shop in Williamsburg, Brooklyn (she also has one in downtown Manhattan), she didn’t just settle for a fresh paint job. In a quest to bring warmth, functionality, and versatility to the narrow, super-high-ceilinged space, Szeki harnessed the same unconventional-design superpowers that fuel her convertible, crazy-adaptable cocoon dresses and origami-inspired shifts. Welcome to the super-thoughtful serenity that is Szeki.



“I knew that we needed a way to showcase the collection as it grows. Pegboard walls are used a lot in kitchens, and I decided to implement one on a much bigger scale. It is a game-changer—I now have the flexibility to attach various fixtures to this massive wooden piece. I can move racks here and there and create smaller capsules of clothing. People are much more captivated as they shop, and it helps them to better understand the collection.”



“This is just another example of how versatile this space is now! A lot of times, when you walk into a high-ceilinged store, the higher bits of the wall haven’t been utilized. Our mission is to craft clever garments, so it was important that the space convey the same message. Seriously, our minds are constantly blown by all of our different options now.”

 

1 7115 emerald
Emerald Midi Shift Dress
65 OF A KIND . SOLD OUT
BUY NOW

 

 

“I want people to walk in and feel like they are still outdoors and not caged in and restricted. There is so much negative space in the store, so I decided to fill it with green. The only problem was that I kept unintentionally killing all of my plants! So, I bought books and learned how to create a space in which the plants can thrive. We even built platforms so that they’re closer to the light.”

Szeki and team member Susie Lee, lovin’ their new digs!

 

“I really love this long table, the heart of the shop. I am obsessed with Hay and had my eye on one of their tables, but it wasn’t the right size. So I ended up buying their table legs and had my contractor make the table top out of beautiful oak. We have chairs and magazines, so you can pull one up and have something to read. It’s inviting. I want people to sit, hang out, and look around.”

 

“When we conceptualized the space, we knew that we wanted it to allow for a crowd. I have worked in retail for a long time, and my favorite part is meeting all kinds of people and having fascinating conversations. Our Lower East Side shop turned into a tiny community, and I really wanted to bring that to the Williamsburg space. We’ve even started doing special events and workshops to bring people together—we just did a plant workshop! Having lots of room for people really allows for us to get creative.”

DISCOVER SOME OF A KIND AWESOMENESS

SEE ALL
Cropped Hepburn Trouser
. 30 OF A KIND .
Cropped Hepburn Trouser BY Christine Alcalay
$ 295
Apatite Orion Earrings
. 40 OF A KIND .
Apatite Orion Earrings BY Mau Jewelry
$ 136
Mari Ring
. 30 OF A KIND .
Mari Ring BY Ariana Boussard-Reifel
$ 164
Yucca Sweater Coat
. 40 OF A KIND .
Yucca Sweater Coat BY Maria Stanley
$ 249

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