Ashley Granata loves a project. She co-founded Fashism.com, delivered the Style.com app to your iPhone, and spearheaded a crowd-funding campaign to gift scarves of her own design to women undergoing chemotherapy at Brooklyn Hospital. Her latest undertaking: bringing her marketing savvy to Stylight, a new-to-the-U.S. multi-retailer shopping site. Oh, and, if you read on, you’ll find out why she’s also the CEO of Charming the Pants off of Us. —mattie kahn
Q: What’s the best gift you got recently?
A: I don’t know if you could classify this as a gift or not, but Betsey Johnson just held this yard sale in East Hampton of her entire vintage archive. I sort of feel like being able to shop that was a gift. I remember seeing her on House of Style in the nineties, and she was going through her archive—just all these amazing vintage dresses that she had bought as inspiration. I don’t know how old I was. I think I was a teenager and I was like: This is the coolest thing I’ve ever seen.
Q: Name the app that we should have downloaded, like, yesterday.
A: iEmoji. Do you know this one? Basically, you can make emojis out of any photo. You can make emojis out of your own face or your friends faces. It’s out-of-this-world.
Q: Stylight is coming to America! What are your otherfavorite imports?
A: My great-grandparents and their Norwegian curiosity and impeccable manners.
Q: When you’re shopping IRL, where do you go?
A: I love the Showplace Antique + Design Center on 25th Street. Endless inspiration, tons of great vintage, and antiques in beautiful condition. I always have my breath taken away there.
Q: What’s on your Kindle right now?
A: I’m reading great books. I’m reading Breaking Open the Head by Daniel Pinchbeck. It’s about psychedelics. And what else is on here? Oh, The Hard Thing About Hard Things, which is by Ben Horowitz. He’s one of the partners of Andreessen Horowitz. I also am re-reading Bossypants by Tina Fey because it’s so funny. And I’m rereading The Giver, one of my favorite books still—my dog is named Jonas—and getting nervous-slash-excited to see the movie this summer.
Q: What do you wear when you want to feel like a total #girlboss?
A: I have this pair of Stuart Weitzman shoes. They’re just basic black pumps, but I bought them with my first paycheck from my first real job, which was an assistant buyer at Bloomingdale’s. I just had such a great feeling when I bought them. Whenever I wear them, I have that feeling again, so I always wear them to really important meetings. They’re sort of like my lucky shoes.