The story starts with a rose, but it isn’t half as cheesy as that makes it sound. “I was living in London, and my girlfriend at the time was importing jewelry from Rome,” the now-Brooklyn-dwelling designer Andy Lifschutz recounts. “The stuff was all hand-crafted, and I was blown away by it. I was like, ‘Dude, I need to know how to do this.’ There was this silver rose with all of these petals, and I wanted to be able to recreate that. When I started apprenticing with Kristin Hanson, that was actually the first piece I wanted to work on. She was like, ‘You’re crazy, man! How about we make a basic ring first?’”But the man was full-speed-ahead, doing 14-hour days in the studio to hone his casting and metalsmithing skills. “When I started, my intention was to make one-of-a-kind art pieces that were gallery-worthy,” Andy explains. It’s hard to draw in a lot of people—to really get your aesthetic and voice
out there—doing one-offs, though, and in 2009 Andy had what he calls an “aha moment,” talking his way into Content, a designshow at the Ace Hotel in Portland with broader reach. “I created a collection just for the show. It combined machine parts, hand-carved ebony, and sterling silver. That was an immediate springboard for having a brand,” he says. And while the overall vibe of that brand has shifted over time, Andy is never afraid of going loud. As he says, “Most of my pieces make really big statements, and so the people who I envision wearing them are doing some really major stuff.” —erica
BEHIND THE SCENES
This edition is equal parts nature and nurture.
Get Outta Town Andy Lifschutz Goes Global
His ideas about travel are right in line with his philosophies about jewelry.