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Growing up in Sweden, Annika Inez had the kind of super cool mom and dad they make movies about. “My parents ran a fashion company, which they took over from my grandparents, and my mom lived in New York City in the sixties, working as a designer,” she recalls. Once Annika turned 18, she followed in her mom’s (well-heeled) footsteps and headed for New York to enroll in Parsons furniture design program. It was one of her earliest attempts to balance her wide-ranging aesthetic interests. “I always had a hard time deciding between art and fashion—I think that’s what lead me to jewelry, though, because it kind of bridges both worlds,” Annika remembers.
Despite some early undergrad dabbling in earring design, when Annika moved to the West Coast, it was to concept shoe designs for big names like Theory and Kenneth Cole. Then, around 2000, she moved back to New York with her then partner and opened up a little shop in Manhattan, By Boe, where everything started to come together: “This was when I started to get more serious about making jewelry and started taking some classes,” she says. True to her multidisciplinary background, Annika honed a swooping style that incorporates blown glass into pieces like interlocked hoop earrings and mixes rigid metal pendants with delicate chains. And, yes, her parents are totally proud.
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