Though Danielle Kroll, Bev Beaulieu, and Wade Keller struck up a friendship at Temple University’s Tyler School of Art, it took a study-abroad stint in Rome for them to really seal the deal as three amici. “We knew we’d do something together eventually. We have similar tastes—all of us are inspired by the past, like the eighties Memphis art movement and sixties travel posters. And we love going to museums,” explains Danielle.
After pursuing their own things—Danielle as an illustrator, Bev as a jewelry designer, and Wade as an art director—all while staying in each other’s orbits, they launched Beech Hall (named for their shared dorm building) in 2015, tying their eclectic talents together under ever-evolving themes like Egyptian and Cabana (those museum trips and poster collections paid off, see?). The line plays to each of their strengths by incorporating ceramics, art prints, pillows, and jewelry, tied together by recurring motifs and bright, cheery color stories. You’d think having three creative directors might complicate things, but Danielle says the trio finds it freeing. “In our professional lives, we’re used to someone else having the final say on the outcome of our work. Beech Hall is a way for us to create what we want and to support each other in the process.” —jane gauger