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MEET THE DESIGNER: BREDA

Breda
Amir and Shebeena Meghani SHOP ALL
Every little detail of a Breda-designed watch is meant to feel modern, from the low-profile face to the slim band, so you’d be forgiven for assuming its the work of some fresh upstarts. But, turns out the Dallas-based family behind the line has been in the watch industry for over 60 years, its story starting with a member of the Meghani fam smuggling Swiss watches into India in the fifties. The family has long since gone legit under the watchful eye of Akber Meghani, and when his kids Amir an... READ MORE

Every little detail of a Breda-designed watch is meant to feel modern, from the low-profile face to the slim band, so you’d be forgiven for assuming its the work of some fresh upstarts. But, turns out the Dallas-based family behind the line has been in the watch industry for over 60 years, its story starting with a member of the Meghani fam smuggling Swiss watches into India in the fifties. The family has long since gone legit under the watchful eye of Akber Meghani, and when his kids Amir and Shabeena joined the company in 2010, they pushed to shake things up further, developing Breda, an in-house line aimed at a younger, tech-savvy, polished-but-casual generation. “We knew how to make watches, but building a brand from scratch was a new horizon for my family,” says Amir, who now serves as the director of sales, product, and marketing. Shabeena runs operation and finance, and their younger sister Neelum came onboard a few years ago as an account manager.

As Amir puts it, the aesthetic of their brand, based in Dallas’s happening Deep Ellum neighborhood, is “anchored in the idea of self-expression—we create accessible products that are focused on simplicity so that, in turn, the wearer can adapt it to their personal style.” Sounds like something built to last.

bredawatch.com

DESIGNER'S WORK

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Beverly Watch

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