When it comes to trying new things, Ceri Hoover doesn’t just dip a toe in the water—she does a cannonball. Case in point: The Nashville native was working as an interior designer when a simple DIY pillow idea turned her life in a whole new direction. “I had never even sewn a button, but I asked my mom to teach me so I could make these cowhide pillows. I got really into it and started cranking out tons of them!” she says with a laugh.
Ceri’s starter slipcase ultimately transformed into a fold-over clutch, which gained serious interest from her fashionable friends, and by 2013, she was dedicating all of her time to making blocky bags in rich, muted colors. Ceri credits her minimalist mother for not only teaching her the skillz but also with showing her that less is more—see: the drawstrings and built-in straps she uses to close her bags instead of loud hardware and the low-profile shapes of the pumps and booties she’s added to the line since. Next up? She’s heading back inside again, designing her own shop in Nashville’s happening 12 South neighborhood. As she says, “It’s like having my own dream closet.” —jane gauger