Growing up in Dallas, Kendall Falcon knew she wanted to be a clothing designer—the only real question was when. She put the wheels in motion at 18 when she moved to L.A. to study apparel design at the Fashion Institute of Design and Merchandising and took things further when she went on to assist at a small fashion line. But in 2014, wanting to realize her own artistic vision and feeling newly inspired by the budding creative community in Dallas, Kendall moved back to her hometown and made it official by launching Clan of Cro. The goal of the line, which elegantly combines vintage cuts (and sometimes actual deadstock textiles) with modern ones, is for a wearer to be able to express their individuality without being constrained. “Everything that I’m inspired by and that I try to infuse in my clothing is the feeling of being comfortable. That’s why each piece is adjustable in some way,” she says.
In addition to designing, pattern-making, and sewing samples for Clan of Cro, Kendall also holds a creative director role at Breda, a cutting-edge local watch line, and runs a creative studio space (that doubles as the Clan of Cro office) called Cro Studios. But despite her fast-paced life, Kendall explains,“A huge part of my vision is to adapt to a slower form of fashion and to find new ways to reduce my footprint.”