Even after a decade as an esthetician, Denise Cartwright still hadn’t found a surefire way to cure her or her client’s breakouts. Enter oil cleansing, an ancient ritual that was starting to make a comeback in the early aughts, which is when Denise discovered its healing properties. The process makes sense, says Denise, because “soap and detergent-based cleansers strip the skin of its natural protective oils, destroy its healthy and helpful bacteria, and contribute to chronic inflammation—making it harder for the skin to heal itself.” That idea led her to develop her own non-comedogenic oil blend, which Denise launched under the name Crude (get it?) in 2014. Now, she has a full line that includes serums and body wash so rich with hydrating superstars like aloe vera and sunflower oil it can moonlight as a shaving cream and lotion. Pretty slick.