When Devlyn van Loon graduated from Ryerson University in Toronto, she already knew she wanted to make her mark on the Canadian fashion world. She hit the ground running, working for labels like Thomas Bálint and Toujours Fidele—but on the side, she was busy sketching and sewing her own line of crisply cut dresses, flowy shorts, and cropped tanks made from sustainable and deadstock fabrics—materials that are core to her approach. In her words, “Getting dressed should be an effortless and a pleasurable experience, and style need not be sacrificed in order to shop sustainably.”
That first collection debuted in 2014, and a few short years later, one of Devlyn’s designs, a shibori-print silk dress, beat out 2,000 competitors to earn an Etsy Canada design award. Since then, Devlyn’s steadily gained a following—and a global one at that—but she still makes everything in small batches in her Toronto studio to reduce waste. All in all, it’s a winning concept.