WORK WIFE

the book

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Like so many great friendships, the one among Alice Heinz, Stephanie Butterworth, and Averil Blakely can be chalked up to a series of happy coincidences. A ways back, a friend of Alice’s sent her a roommate listing online, and though Alice wasn’t looking to move, she was struck by the similarities between her and the poster, a graphic designer named Stephanie, and went for it. They quickly bonded over one thing in particular: a love for sewing. Their mothers had taught them as kids, and they ... READ MORE

Like so many great friendships, the one among Alice Heinz, Stephanie Butterworth, and Averil Blakely can be chalked up to a series of happy coincidences. A ways back, a friend of Alice’s sent her a roommate listing online, and though Alice wasn’t looking to move, she was struck by the similarities between her and the poster, a graphic designer named Stephanie, and went for it. They quickly bonded over one thing in particular: a love for sewing. Their mothers had taught them as kids, and they both still dabbled in making clothing for themselves. Before long, the concept for a clothing line was brewing between them, but the idea petered out until a few years later, in 2014, when Averil Blakely entered the picture and quickly became their third. A fashion designer by trade, Averil was well-versed in clothing construction and pattern design and quickly hooked them up with the best of the best in the NYC Garment District for sourcing eco-friendly deadstock fabrics.

Re-invigorated, the crew dubbed themselves Don’t Worry Baby and, later that year, set about releasing supremely wearable, seasonless collections made up of wide-leg pants, ringer tees, and crop tops. Just think of their line as the embodiment of living with two super cool roommates who let you rummage around in their closets when you need.

dontworrybaby.nyc

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