As a dermatologist, Dr. Loretta Ciraldo saw up close and (very) personal how her patients’ skin was faring in the face of the sun’s rays, especially since her practice was based in Florida. What she noticed wasn’t news—their faces and arms, which were more regularly exposed to UV rays, showed remarkably more wrinkles and damage than areas that were covered by clothing—but the severity of the difference motivated her to create a line of protective, corrective skincare in 1993.
As she says, it’s about thwarting four factors: “pollution, light, climate, and irritants.” To tackle those, she focused on creating a regimen of face washes, moisturizers, and bonus treatments like resurfacing pads infused with glycolic acid and nourishing algae peptides—all without any ickiness like sulfates, fake fragrances, or parabens. These days, everything is developed hand-in-hand with her chief creative officer Myriam Zaoui Malka, one of the original co-founders of The Art of Shaving, and Dr. Loretta’s daughters, Liza and Gina. If the exec team’s glowing skin is any indication, the science behind their products definitely lives up to the hype.