Growing up in Philadelphia, Sade Mims always knew deep down that she would eventually have her own business—the only question was when it would happen. Though she studied fashion merchandising at The Art Institute in Philadelphia and The Art Institute in New York City, it was accessories that called her name in the off hours. When she wasn’t managing her official course load, Sade took classes and worked at the customizable jewelry spot Brooklyn Charmed where she got to see firsthand what customers were most excited about. From there, it was an obvious jump to make and sell her own pieces at NYC craft fairs...but using some pretty creative sourcing techniques. “Since I couldn't afford to buy materials yet, I would use refurbished items from my parents house—I’d take something like shower curtain hooks, and I’d make earrings out of them,” she remembers.
After graduation, Sade worked a nine-to-five gig in the nonprofit world, finding volunteers to help the hungry in Brooklyn—a job she loved but one that didn’t give her much time to practice her art. When she finally decided to focus full-time on her line of futuristic, bent-metal chokers and squiggle-like statement earring in 2018, it was a big leap. “I felt in my gut it was time,” she says. “It was scary, living in New York and only having enough money to cover a month of rent, but that meant I had a month to figure it all out.”