Elliot Aronow spent 20 years entrenched in the music business—which makes him sound a whole lot older than he is. Getting his start in high school, the hyper-ambitious Staten Island native made a name for himself doing marketing for Gnarls Barkley, running a dope sharing site RCRD LBL, and creating Our Show, a web series-plus-zine featuring the likes of, oh, Das Racist and LCD Soundsystem.
But all the while, an obsession with apparel was brewing just under the surface. Finding the menswear corner of the internet a bit too heteronormative for his taste, Elliot decided to create a lifestyle brand of his own, partnering with Brooklyn Tailors for a trio of ties in 2013. Since then, he’s really thrown himself into this neckwear realm, developing a full line under the name Jacques-Elliott and embracing the accessory’s inclusive nature: “One tie fits the universe. You can be tall, skinny, short, or fat, and it’s going to work,” he explains. In 2016 he introduced a line of punk-reminiscent silkscreened tees and baseball caps, designed with unisex appeal in mind, but neckwear still has a special spot in his heart.
Despite their everyman appeal, making a good tie is, as Elliot puts it, “really nuanced and difficult to do well,” which leaves plenty of room for geeking-out and going full-force—something this guy is good at. “I sleep next to boxes of ties,” he quips. In a room full of records, of course. —jackie variano
BEHIND THE SCENES
These go up to eleven.
Dare we use the word “sanctuary?” DARE WE