Emily Reside’s ceramics business started firing when she made the cross-country move from Brooklyn to L.A. in 2018. As part of the shift, she was also adjusting from a full-time gig working in product development to a freelance lifestyle and wanted to get to know her new home by finding a creative community. She’d been dabbling in pottery for about a year and decided to lean into it—a huge perk of her flexible schedule. “I was longing for something to make, to get my hands dirty, to create something that felt personal and useful,” explains Emily.
Just five months later, she turned her life-transition undertaking into a business, a move that wasn’t completely outta left field, considering she studied industrial design as an undergrad at the University of Illinois. Now, Emily’s directly connected to what she’s making—and is especially drawn to the physical strength needed to shape clay on the wheel as well as the soft touch required for the details. Her work showcases that duality well, combining strong, organic shapes with precise geometric line patterns, which Emily handpaints on each piece. Fittingly, they look right at home wherever you put them.