Tini Bloom is all about slowing things down, and this mission came into play very literally when she took on her first project as a designer: deconstructing antique pocket watches. “They have such beautiful details, like etchings or gems, but they’re hidden from view,” she says. Now, she has a full line of ultra-sophisticated, just-industrial jewelry called Etten Eller that really benefits from her studied approach. “I’ll sit for hours with a simple thing, adjusting it over and over again. It works because it is so truly considered,” she says.
After learning the ropes of the fashion industry in New York, Tini enrolled at the Art Institute of Chicago, and while working in a shop part-time, she began making and selling her jewelry anonymously. She was floored by the wide appeal of her designs: “A quirky 16-year-old would indulge in a piece and so would a serious, 68-year-old professor woman. And sometimes men shopped for themselves.”
Despite Etten Eller’s success since Tini went official in 2008, keeping it intimate and personal is a non-negotiable. “I like to connect with what I do. Getting bigger and making more money would get too far away from me,” Tini explains. “I don’t put a piece out there that I don’t love.” We happen to love it all, too. —erica
BEHIND THE SCENES
Possibly the coolest process ever.
Yah, she really knows what she’s doing.