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MEET THE DESIGNER: FRUITSUPER DESIGN

Fruitsuper Design
Joe Kent and Sallyann Corn SHOP ALL
Neither Joe Kent or Sallyann Corn planned to study industrial design, but they were both doing exactly that when they met at the Art Institute of Seattle—Sallyann thanks to a thoughtful teacher and Joe to an attentive admissions officer. The field turned out to be such a good fit for the both of them that they went on to do graduate work at Pratt, all the better to lay the groundwork for the design studio they were already scheming. That’s also when their obsession with how things get made st... READ MORE

Neither Joe Kent or Sallyann Corn planned to study industrial design, but they were both doing exactly that when they met at the Art Institute of Seattle—Sallyann thanks to a thoughtful teacher and Joe to an attentive admissions officer. The field turned out to be such a good fit for the both of them that they went on to do graduate work at Pratt, all the better to lay the groundwork for the design studio they were already scheming. That’s also when their obsession with how things get made started to shape what their ideas look like, says Sallyann: “We get really excited about manufacturing processes in tandem with everyday pieces.”
The pair launched Fruitsuper Design in 2008 to work on projects like a rolling visitor info cart for Grand Central Station (if they helped you find your way, you’re welcome), but it wasn’t until 2011 that they started wheeling out their cheeky, modern versions of household staples—think S-shaped brass trivets, squiggly silver wall hangers, and doughnut-shaped candlesticks. “We call it elevated everyday objects—we’re not going for flashy,” explains Sallyann. But that doesn’t mean you won’t be hooked after a look.

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