Sisters Diane and Natalie Park didn’t set out to start a clothing brand drawing from their Korean-American heritage—it just kinda happened, explains Diane, who studied technical design at FIDM while Natalie was busy teaching. “We both had very different career paths, but we have this shared love of fashion—and we’re best friends. One Christmas, Natalie suggested we just go for it and start our own line.” Their jumping-off point was the simple silhouette of the hanbok, a traditional Korean dress with a wide skirt, wrapped bodice, and empire waist that they wore on special occasions growing up. “Our mom also had a lot of influence on us. She was always really into design, and seeing her dress up was really inspiring,” adds Natalie.
Their line, which they launched in 2016, breaks down the elements of a hanbok into individual, easy-to-wear elements, like a crossover top with bell sleeves, an A-line slip dress, and drapey, wide-leg pants—all proudly made in L.A. And, in keeping with their meeting-of-the-minds approach, their label goes by Hannayujin, a mashup of the sisters’ Korean names.