WORK WIFE

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MEET THE DESIGNER: HIBI

Based in Japan’s Hyogo Prefecture, the Hibi company produces a few variations of one bright idea: incense matches that can be lit by striking them on the box they come in and burn to release soothing scents like cypress, tea tree, and yuzu. The invention is actually a combination of the region’s two longtime industries: matchmaking, which has been practiced in Kobe since the Meiji era, and incense drying—an impressive 70% of Japan’s incense is produced on the nearby Awaji Island. In 2011, som... READ MORE

Based in Japan’s Hyogo Prefecture, the Hibi company produces a few variations of one bright idea: incense matches that can be lit by striking them on the box they come in and burn to release soothing scents like cypress, tea tree, and yuzu. The invention is actually a combination of the region’s two longtime industries: matchmaking, which has been practiced in Kobe since the Meiji era, and incense drying—an impressive 70% of Japan’s incense is produced on the nearby Awaji Island. In 2011, some brilliant minds at the Daihatsu Corporation (which makes incense) and the Kobe Match Company decided to collaborate, and three years later, their fire concept took off.

hibi-jp.com/en

DESIGNER'S WORK

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