After about a decade of working as a model, Mckenzie Raley was ready to be on the other side of the fashion equation. “It’s common in the modeling industry to feel like you’ve lost the power of choice, and I was ready to start something of my own,” the Brooklyn resident explains. “At around the same time, I had also started designing my own bras because I just couldn’t find the right fit. I realized I should put the two together.” As that epiphany hit, she was fortuitously introduced to Sarah Belz, a Bloomingdale’s and Ralph Lauren alum, and, BAM, a business partnership was born.
The result was Land of Women, a super-minimalist line of wireless bras that are actually supportive enough for curvier ladies along with cashmere robes and dresses and matte, seamless underwear that look good under absolutely anything. That was in 2014, and not long after, Mckenzie started experimenting with her own simple face balms and oils as an antidote to all the stuff smeared on her face during fashion shoots. “I’m a huge Aquaphor junkie, but I wanted something with more oomph at the cellular level,” Mckenzie explains. “I came down to four core ingredients: carrot seed oil, rosehip oil, Vitamin E, and Vitamin C, which are calming and great for things like hyperpigmentation.” Now the label’s underthings and moisturizers—all meant for, as Mckenzie puts it, “a woman who works really hard and has shit to do”—live side-by-side, and something tells us there’s lots more goodness to come. —katie nave freeman