WORK WIFE

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MEET THE DESIGNER: LOVEFRESH

Lovefresh
Stacey Davis SHOP ALL
Stacey Davis couldn’t exactly smell her business success when she started making her own personal-care products at home, but scent is definitely key to her story. Her hobby of mixing her own perfumes in her Toronto kitchen quickly snowballed into the decision to become a licensed aromatherapist who, soon enough, dabbled in good-for-you skincare. Friends took note, and in 2007 (right around her 40th birthday), Stacey launched Lovefresh based on the idea that small-batch products should smell j... READ MORE

Stacey Davis couldn’t exactly smell her business success when she started making her own personal-care products at home, but scent is definitely key to her story. Her hobby of mixing her own perfumes in her Toronto kitchen quickly snowballed into the decision to become a licensed aromatherapist who, soon enough, dabbled in good-for-you skincare. Friends took note, and in 2007 (right around her 40th birthday), Stacey launched Lovefresh based on the idea that small-batch products should smell just as luxurious as those fancy-pants lines. Everything in the collection, from baby lotion to aluminum-free, lavender and tea tree deodorant, is priced in the $20 range, and all these years later, Stacey still mixes and masters all of the aromas herself before going to production. As she says, “I have always had a good nose. I mean, it’s worked for me for the past 12 years!”

lovefresh.com

DESIGNER'S WORK

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