Megan Huntz has worked in capital ‘F’ fashion cities like New York and Milan, but she had a hunch she’d end up back home in Atlanta if she ever decided to launch her own label. She has a thing for charting her own path—she went to Pratt, sure, but studied industrial design instead of apparel before moving to Milan for a master’s degree in textiles. The transcontinental hop paid off molto bene and led to a decade spent honing her skills at brands like Max Mara. As she remembers it, “There was always this thing inside of me that wanted to pursue fashion, but I needed to really dig into design and get a foundation first. I’ve never been one to take the traditional route!”
With Georgia always on her mind, Megan headed back home in 2010 to get crackin’ on a line of silky maxi skirts and twirl-worthy dresses that work just as well on a Southern belle as they do on a Milanese street-style star. And getting a little distance from the industry made all those peachy-keen pieces possible. “It’s not a fashion capital, but there are so many creative people in Atlanta who do phenomenal, inspiring stuff,” she explains. “Plus, there’s a lot of flexibility and freedom to do things on my own terms.” —katie nave freeman
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