To get to chapter one of the tale of Partners & Spade, you have to go back nearly two decades. In 1993, Andy Spade (right) and Anthony Sperduti met while working at the ad agency Kirshenbaum Bond—“I was just out of school, and Andy was the creative director there. I’m sure our first encounter was him bossing me around,” Anthony says. At the time, one of Andy’s little side projects was Kate Spade, a company he launched with his then-future wife, and Anthony, being the junior guy, was pulled in for little favors. When Andy left to go full steam ahead on Kate Spade, he and Anthony found ways to keep working together—Anthony designed the original Jack Spade logo, even. Meanwhile, Anthony made his way through the ad world, doing time at Wieden+Kennedy and Chiat\Day, and when Andy and Kate sold their company, the two guys decided to open a studio together. To try to define exactly what Partners & Spade
is—well, that’s where things get tricky. They do branding. They make movies. They publish books. And sometimes, when the mood strikes them, they design things you can wear or sit on. They sell it all from their Great Jones Street store that, since 2009, has housed all kinds of amazingness from boxed sets of self-help books to vintage boxing speed bags to obscure trophies to Tanzanian clubs. “I think it depressed Andy and I to get into an elevator and go up to an office. It seemed like the world had enough design studios and ad agencies. We both very much love retail and experiential stuff,” Anthony explains. “When we’ve had ideas that have struck us, we’ve just done them. We desire to do something kind of different.” —erica
BEHIND THE SCENES
What, your ties don’t have hand-painted stripes?
Just try and find two guys more plugged-in than these two.