Stocking up on this gorgeously packaged Swedish line of minimalist hair products is the fastest way to upgrade your bathroom (not to mention your shampooing routine). Everything about the formulas suggest they belong to a just-back-from-Tulum type whose waves are tousled with purpose—which is exactly what founders Sacha Mitic and Juan Rosenlind had in mind.
The pair launched Sachajuan as a Stockholm salon first—think pristine white walls and uncluttered workstations—and a product line later. The collection quickly earned cult status among, well, everyone with great hair. “The insider-y element is in the DNA of the brand” says Richard Wikström, CEO of Sachajuan—but, then, so are stellar formulas. They use proteins and minerals extracted from algae (creating a concoction dubbed “ocean silk”) to help boost moisture and make hair more manageable and shiny—yes, that’s right: all the things you were wishing for the stuff on top of your head. — Lauren Elizabeth