Before there was bushy-brow evangelist Cara Delevigne, there was Sania Vucetaj. Though Sania might not be internationally known for her relationship with St. Vincent, she’s kind of a big deal in the brow world—and she’s got serious staying power. After a decade-long stint at Bergdorf Goodman—“I was the first person to shape brows out in the open,” she says—Sania opened up her namesake arch-shaping spot in NYC’s Flatiron in 2005.
More than a decade later, she’s become the city’s most high-brow brow-shaper, tending to celebs like Sarah Jessica Parker, Rihanna, and Kathie Lee Gifford. But everyone that steps through her doors is in good hands: Throughout her 25 years in the biz, she’s “always advocated for fuller brows, because they’re universally flattering.” And in a world of threading and waxing and gels, Sania still swears by classic tweezers and pencils—she’s even created her own velvety, can’t-be-beat version of the latter. For her, it’s all about being exacting: “Every single hair makes a difference.” Precisely. —Lauren Elizabeth