“I still hesitate to identify as a jewelry designer,” says Scosha Woolridge—who, despite that statement, launched her own ultra-wearable fine jewelry line in Brooklyn in 2007. For clarification, she adds, “I’ve always been an artist, but I came into jewelry almost by accident.” It happened like this: After college in her native Australia, Scosha went backpacking, making art to trade and sell along the way—and bracelets and necklaces just happened to be the easiest type of art to travel with.
She eventually landed in New York and continued on with her craft. Always the restless globetrotter, she didn’t intend to stay all that long—but between word-of-mouth recommendations and a well-timed article in the now-defunct recommendation newsletter Daily Candy, orders for her pieces started rolling in. She put a deposit down on a studio space above a Williamsburg cafe, and, with that, she was the Brooklyn-based jewelry designer she never intended to be. “When I got one of my first big wholesale orders, I hired an employee on Craigslist,” she says. “She’s still with me today.” Now, you can find Scosha and her team making minimalist gold rings and charm earrings in the back of her colorful Grand Street store, just blocks away from the brand’s first home (if you don’t count the Brazilian beach stopovers en route).