WORK WIFE

the book

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MEET THE DESIGNER: SMITH & CULT

It would be easy to say Dineh Mohajer captured lightning in a bottle when she launched the straight-up iconic nineties beauty brand Hard Candy as a Southern California pre-med student in 1995. But she’s no one-hit wonder: Her latest venture—also a collab with her Hard Candy work wife Jeanne Chavez—is bound to go platinum, too. With its jet-black, snag-free liner, lash-plumping mascara, and, yes, rainbow of polishes, Smith & Cult will revive the bubbly excitement you felt about new makeup when... READ MORE

It would be easy to say Dineh Mohajer captured lightning in a bottle when she launched the straight-up iconic nineties beauty brand Hard Candy as a Southern California pre-med student in 1995. But she’s no one-hit wonder: Her latest venture—also a collab with her Hard Candy work wife Jeanne Chavez—is bound to go platinum, too. With its jet-black, snag-free liner, lash-plumping mascara, and, yes, rainbow of polishes, Smith & Cult will revive the bubbly excitement you felt about new makeup when you were 14. And Dineh sure set a high bar the first go ‘round.

smithandcult.com

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