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MEET THE DESIGNER: SOMEWARE

Someware
Giselle Hernandez SHOP ALL
Giselle Hernandez started her business out of a simple desire to leave a lasting mark on the world. Pretty solid motivation, right? After studying in graphic design Hawaii and spending a few years doing interaction design for ad agencies in L.A., she decided it was time to pivot. “I felt like digital design wasn’t fulfilling me in the sense that things felt very disposable,” she explains. “A campaign would be up for a couple of months and then be taken down—my work didn’t have any longevity.”... READ MORE

Giselle Hernandez started her business out of a simple desire to leave a lasting mark on the world. Pretty solid motivation, right? After studying in graphic design Hawaii and spending a few years doing interaction design for ad agencies in L.A., she decided it was time to pivot. “I felt like digital design wasn’t fulfilling me in the sense that things felt very disposable,” she explains. “A campaign would be up for a couple of months and then be taken down—my work didn’t have any longevity.”

So, in 2012, Giselle got personal, partnering with artisans from her native Colombia to develop a line of baskets, totes, and fans woven from local flora like abacá (a type of banana leaf) and fique (similar to an agave plant). “I wanted to contribute to the society I came from and to contribute to the world in some way,” Giselle adds. The result is a celebration of traditional Colombian craft—and of Giselle’s impeccable eye. And the best part? You’ll want to keep each piece around for a long, long time.

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DESIGNER'S WORK

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BEHIND THE SCENES

Cover sw barichara casaoniri 1

Key to the City You Need to Know About the Prettiest Town in Colombia

Head for the hills.

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