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For Urte Tylaite, it started with a store: Though she knew she wanted a jewelry line somehow, someday, the Lithuania-born Pratt grad felt the pull of retail. So when, in 2011, Urte stumbled across the perfect space in New York’s East Village, she signed a lease two weeks later.
Today, the 7th Street boutique carries everything from postcards and embroidered wall art to oil lamps and jewelry—much of which, since Urte started her line Still House in 2013, is made by the owner herself. “I was always so fortunate to be able to make something and put it out in the space to see how people responded to it—who tried it on, who liked it, who didn’t. That human interaction has made me a much better designer,” Urte says.
There’s a sense of community and, well, friendliness that feels core to Still House, the clean and subtle jewelry line—and the cozy, inviting shop with the same name. “Most people don’t associate retail with making friends, but I’ve met so many amazing people through the store who I ended up collaborating with,” she explains. “Still is the opposite of what New York City is and what our lives are. House is a space to gather and be—it’s a bit more open to the world.” — jiayi ying
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