Show of hands: Who regularly uses up their makeup, running out of lipstick or going dry on BB cream? Yeah, not us, either. The founders of Stowaway—Chelsa Crowley and Julia Fredrickson—totally hear you. The premise of their line of stellar concealers, mascaras, eyeliners, and cheek-and-lip tints: To pull you out of the too-big-to-finish cosmetics cycle (and to entice you into their world with some pretty dang charming pint-sized bottle and tubes).
“Women should have the luxury of rotating items in and out of their routines, finishing up what they purchase without fear of it spoiling,” says Chelsa, who is all for women having a bright red, champagne, and plum lip on-hand, always—just not ones they’ve had for half a decade. Another bonus of the chic packaging’s petite proportions is that filling out a collection is easier to do: “By cutting the size down, we also cut the cost by half,” Julie adds. “That just makes sense to us and how women use their products.” And what comes those tiny containers is just as good as you would hope: As daily users of this stuff, we can tell you it’s what on the inside that counts.