Christina Tung is pretty much the definition of a self-starter. The Massachusetts native fearlessly founded a PR and creative agency, House Of, back in 2015 after years of working for larger companies. Then, her career path took an unexpected left turn on a holiday weekend in 2018, when, with no plans to leave the city and a broken necklace on her hands, she decided to visit the bead district to snag a few materials to turn the busted piece into something new. Soon, she was hooked on the meditative activity—crafting long, dangly solo earrings while zoning out to Netflix. She put the word out to friends and family, who began giving her beads from their own collections, and called on memories from her childhood, when she learned about minimizing waste courtesy of her grandmother, an immigrant from Shanghai. As Christina says, “She made me very appreciative of everything I have—if you’re not going to use something, turn it into another thing you will.”
It all came full circle when a friend posted Christina’s earrings on Instagram, and suddenly her colorful pieces blew up. She started receiving DMs from buyers from Saks and writers from Vogue. Though she was floored—“I didn’t think that things like this still happened!” she says—thanks to her fashion PR background, she was able to figure out a product plan pretty swiftly. Just like that, the line SVNR was born—a souvenir of a staycation done right.