WORK WIFE

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MEET THE DESIGNER: TAIT

Tait
Audrey Elkus and Matt Tate SHOP ALL
Audrey Elkus and Matt Tate’s company, Tait, might still be a bit of a fledgeling, but it’s already flying high. Based in Detroit, the designing duo is fittingly obsessed with reviving and refining the kinds of classic toys they (and their parents!) grew up with—things like yo-yos, kites, and balsa wood airplanes you build yourself. It all began in 2013 in Matt’s basement with a template for a winged wonder, constructed as a hands-on break from his day joy in advertising. Interest grew quickly... READ MORE

Audrey Elkus and Matt Tate’s company, Tait, might still be a bit of a fledgeling, but it’s already flying high. Based in Detroit, the designing duo is fittingly obsessed with reviving and refining the kinds of classic toys they (and their parents!) grew up with—things like yo-yos, kites, and balsa wood airplanes you build yourself. It all began in 2013 in Matt’s basement with a template for a winged wonder, constructed as a hands-on break from his day joy in advertising. Interest grew quickly, and Audrey, whose family runs one of the city’s oldest men’s clothing shops, graduated art school early to come onboard full-time. Together, they’ve tackled the challenge of freshening up nostalgic icons while also calling back to earlier days of American manufacturing, producing as much as they can locally and using built-to-last materials. Or, as Matt puts it, “Our mission is to create beautiful products that bring people together through a sense of play, impact the local economy through regional manufacturing, and empower the next generation of designers by showcasing Detroit design around the world.” Talk about fun.

taitdesignco.com

DESIGNER'S WORK

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