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MEET THE DESIGNER: THE FLORAL SOCIETY

The Floral Society
Sierra Steifman SHOP ALL
By the time Sierra Steifman launched her own line of super chic gardening accessories in 2018—think market totes and vintage-inspired flower frogs straight outta Under the Tuscan Sun—she already had a decade of experience growing a floral biz. In 2008, the New Hampshire native co-founded Poppies & Posies, which has since been endorsed by the likes of Martha Stewart. Sierra now runs the company solo and a few years ago started toying with ideas for her own line of simple props, striking canvas... READ MORE

By the time Sierra Steifman launched her own line of super chic gardening accessories in 2018—think market totes and vintage-inspired flower frogs straight outta Under the Tuscan Sun—she already had a decade of experience growing a floral biz. In 2008, the New Hampshire native co-founded Poppies & Posies, which has since been endorsed by the likes of Martha Stewart. Sierra now runs the company solo and a few years ago started toying with ideas for her own line of simple props, striking canvas accessories, and prettily packaged seed packets that she often struggled to hunt down for photoshoots. As she puts it, “I wanted to make essentials that felt aspirational but that would also make the world of flowers and gardeners accessible to everyone.”

thefloralsociety.com

BEHIND THE SCENES

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Hone Your Craft A Self-Taught Florist on How to Grow Your Flower Obsession

Seed some new ideas.

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