Growing up in Memphis, Tennessee, Wendy Wurtzburger admired her glamorous artist great-aunt, who traveled to Mexico all the time, wore enormous pink rings, and blasted opera in her studio. “She even had my cousin illustrate her car and drove this giant painted station wagon around,” Wendy recounts. Later, as a student at Brown, she watched what the students at the neighboring Rhode Island School of Design were making—and, even more importantly, wearing. Those early instincts eventually led her to a career in buying for companies like Macy’s, and, soon enough, a 15-year run overseeing Anthropologie’s marketing and merchandising strategy.
Along the way, she also came into her own as a globe-trotter and dedicated souvenir-spotter, and now she’s putting her experience to work as the creative mind behind Until Soon, a line of very layerable knitwear line we want to run around in Monday to Friday and snuggle up in Saturday and Sunday. Wendy’s veteran design sense show up in the small choices: Sometimes it’s a quarter-inch off the hem, a hairier yarn, or a neckline that scoops just a tiny bit lower than you’d expect—and most importantly, the way things move. “To me, fashion isn’t static. It’s an extension of who we are and how we express ourselves,” adds Wendy. Somewhere, Great-Aunt Marjorie is nodding. —