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For Kathryn Sterner Sieve, becoming a designer was the perfect sewing-together of her parents’ very different careers. “My dad was a scientist, and my mom was an artist. So design in any form seemed like a good mixture between the two,” she says. After spending her childhood and teen years sketching and repurposing vintage T-shirts with her friends, majoring in fashion at the University of Minnesota felt like a no-brainer—as did attending part-time so she could do some independent work with apparel outside of school.
Once she landed her degree, Kathryn worked at Target’s Minneapolis headquarters, but she quickly realized she wanted those side projects to be her full-time gig. She launched Winsome Goods, her line of timeless jumpsuits, swingy cotton tanks, and flowing jackets, in 2014, and, since 2017, she’s sold them out of a an airy storefront that feels anything but corporate—everything is designed and produced in the space with an eye towards sustainability and the wellbeing of Kathryn’s employees. As she explains, “I try to remind myself and others that we’re not doing brain surgery—we’re making clothing. Which is important too, but if we can’t do this in a way that feels happy and calm, then why are we doing it?”
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