When the 24-year-old Minneapolis graphic designer Kate Arends was working through a few age-old adulting challenges back in 2008—namely the fact that, like most of us at that point in our lives, she didn’t have a totally clear vision of her own style—she just kept buying things in an attempt to nail it down. But unlike most twentysomethings, Kate decided to mine her A+ design skills and document her new self-discovery process on a blog that quickly became a go-to lifestyle resource for hundreds, and eventually millions (!), of fellow modern minimalists. In the decade since Wit & Delight launched, Kate not only has created a super cool community and grown a team—she’s also brought her vibe to life with Target collabs and her own line of insanely chic desk accessories like notebooks, bookend pencil holders, and jewel-tone file folders so pretty you’ll actually look forward to sorting your receipts. As Kate says, “Wit & Delight’s mission is to help every person live a life well lived through products, experiences, and visual content. Our design process is founded on collaboration, not just amongst ourselves but with real-time feedback from product users.” How’s that for personal growth?