Wray Serna caught the designing bug early. Years before founding her first clothing line with a California College of the Arts classmate and developing an outfit cataloguing app (no biggie), she logged time as a young fabric whisperer. "When I was 13 years old, my family moved to Southern California, and I got a job at a designer’s shop there. I was too young to work with customers, so I was the person in the back sorting through all of her shipments from India,” she explains. “I was very drawn to all these ethereal cottons that would come in and the way everything got done." The obsession snowballed into a career, which, in 2015, rolled up into her own line.
For her solo act, Wray geeks out on materials, sourcing textiles from eco-friendly factories and merging those special finds with just-left-of-classic silhouettes—button-front tank dresses, wrap tops, and high-waisted shorts among them. She’s got a special spot for fuss-free uniforms—which, for her, means one pieces. “I think New York women want to wear a black jumpsuit every day—so I try to find ways to do maximalist takes on minimalist pieces like that.” —neha kulsh