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Sample Saling: Thanks Squared


Last week, we had a sample sale in NYC (that you’re probably way sick of hearing about). But! Before I let it go, I just wanted to say…

1) It was a great success! Over 500 peeps attended over the course of two days! Which is to say: We’ll probably do this again. So, WATCH OUT.

2) We owe lots of people lots of thanks, but we’re going to focus on two here:

a. Chelsa Skees (right)—she pulled the whole thing off and looked ridiculously good while doing it. [Insert catcall here.]

b. Danielle Fredrich (center, i.e., the only person in this photo who doesn’t look like a lunatic), our intern for the day! Her former teacher George Haines runs an awesome program called Microinterns, setting up his 8th graders with day-long stints at start-ups. Yah, smart. And speaking of smart, read what Dani has to say about the designers she talked to at the event:

The one question I asked all of the designers was, “What is the inspiration behind your designs?” It was really interesting to hear what the designers were thinking while they created their clothing or jewelry. Most agreed that the collections were based on colors, textures, and seasonal changes. Others had some different answers. The designer of Toujours Toi also had a unique answer: She is inspired by an entirely different muse with every collection she creates. For example, with the collection I got to see, the jewelry was inspired predominantly by African and Native American influences, and the clothes mostly took on a Parisian vibe. The designer states she just wants her creations to make people happy! Mary Meyer used many inspirations in her collection. These included: African and Japanese textiles, the beach, street and fine art, eighties graphic tees, and everyday things. She said she never designs anything that she wouldn’t wear herself. —dani



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