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Got It Made

Forage’s His/Her Inspiration

Got It Made BY erica 10/31/2011

Shauna Alterio is Stephen Loidolt’s work wife and real wife. And one of the most fascinating parts of creative coupledom (in our minds, anyway) is how two disparate visions can come together in one cohesive line—in this case, Forage’s assemblage of thoughtfully crafted bow ties, made from subdued florals, speckled wools, and in-your-face checks. Shauna talks us through a sort of Venn diagram of their influences.

Stephen’s Set:

30 forage
"Its such a beatiful and calming haven and I am addicted to their waterlemon juice at breakfast. They also have Marmite, which I have a weakness for."
of Forage


Shauna’s Set: “I love a lot of color. Whenever I buy thread, pencils, or anything, I like to buy it in every single color. You can see a little box—it’s filled with paint samples from all the walls in our house that I can take with me to match colors. There’s a letterpress block of a bow—it’s one of the things that inspired us to first start doing lady bow ties. There’s also a cake topper—I have an enormous collection of them that I used for décor at our wedding. We both collect things that we love, and everything ends ups turning into inspiration for something else.”


The Intersection (a.k.a. Forage!): “When it comes time for us to collaborate, we always do the same thing: We trust our gut. Whenever we try to predetermine something—say, a color—it never works, so we are very organic and work with the things that are around us. We love a masculine, traditional design for our packaging—there’s definitely an elegance to turn-of-the-century design that we really like. Then we can play a little bit more with fun patterns. We’re always collecting fabrics. I love to mix some floral in, and sometimes, if it’s too much, Stephen says, ‘I will not wear that.’ But sometimes he likes prints that are so traditional, and I say, ‘Stephen, that’s probably already a bow tie somewhere.’”





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