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The T-Shirt That Fuels William Anzevino’s Line

BY alisha prakash 02/03/2012

“I’ve always designed for a girl who changes her mind a lot,” says William Anzevino of the whimsically bold line Laugh Cry Repeat. This flip-flopping is perhaps most apparent in his now-classic heart tee, a design that’s been part of LCR since the start. “The idea of Laugh Cry Repeat and the cycles of happy and sad—that was the root of it,” he explains. Here’s a look at how that one signature piece has shifted and evolved since the it all began. 

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"Its such a beatiful and calming haven and I am addicted to their waterlemon juice at breakfast. They also have Marmite, which I have a weakness for."
of Laugh Cry Repeat


“It becomes happier with the yellow and pink here. I liked this whole shoot—this lookbook was probably my favorite one. The story behind the lookbook was a girl treading through the East L.A. She stumbles across a yard sale, tries on a bunch of clothes, and gets changed to go out at night.”

“It gets more luxe and glam as the seasons go on, which was a fun progression. This is a silk-chiffon shirt with a silk heart.”

“The sequin heart is one of my favorite versions. It’s very day-to-night: You can go out at night and feel great, but you can also lounge around and feel great. It is bold, but, at the same time, it isn’t over-the-top.”

“This is a new twist we haven’t done yet. [Ed: Just for Of a Kind! Get yours!] We started out with the black heart, which is representative of the cry in Laugh Cry Repeat. This time, we wanted something that would speak to the laugh side—something softer with a more positive energy.”

“This one has a super regal feeling to it. The royal blue-on-white is very nautical, very posh. I love the idea of this black punk heart turning into one suited for a Westside girl on a boat.”



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