Ten years ago, L.A.-born designer Ayeisha Mesinger was an engineering major at a crossroads: She knew she loved math and practical thinking, but her architecture classes had made her fall for design, too. Betting on her instincts, she went for an art history B.A., which she later paired with another degree in product development from the Fashion Institute of Design and Merchandising.
While on the job as an assistant designer—first at Forever 21, then at Band of Outsiders—Ayeisha found herself running around the city with a canvas tote that could not, would not handle her load. “I just wanted to have one massive leather bag that I could use for both work and travel,” she explains. When scouring vintage stores for the winning model proved fruitless, she set out to create her own version of the perfect tote. And then the perfect clutch. In no time, she was designing the perfect everything for all of her friends on the hunt for accessories as slick
as they were practical—and exercise that evolved into the line Morgan Parish.
These days, she creates timeless carryalls (and a few carry-somes), tricked out with her signature dip-dyed horsehair tassel, from her new home in Boulder, Colorado. The move away from freeway-fueled Los Angeles meshes with her design mantra, as it were: “I just wanted to give people a chance to get back to basics,” she explains. “Sometimes life can be complicated, so the more I can simplify it, the better.”