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How Anna Sheffield’s Southwestern Past Has Influenced Her Present

BY alisha prakash 05/03/2012

A couple pieces from Bing Bang Black Label.

Living on an Indian reservation in New Mexico from the time she was three weeks old, Anna Sheffield of the cultish jewelry label Bing Bang was immersed in the Southwestern culture from an early age. “My baby blanket was a Pendleton Navajo blanket. I remember when my mom took me to sand paiting rituals when I was small,  and we hiked in the canyons where all of those beautiful Anasazi ruins are,” she recalls. Her upbringing has, naturally, shaped her design philosophy—especially Anna’s most recent collection, Bing Bang Black Label, the development of which led her to research Native American jewelry. Here, a tour of Anna’s history with the American Southwest. 




103 bing bang
"Its such a beatiful and calming haven and I am addicted to their waterlemon juice at breakfast. They also have Marmite, which I have a weakness for."
of Bing Bang


“This is me on my dad’s back in front of the Anasazi ruins at Mesa Verde. These kinds of cliff dwellings are scattered throughout the mountains and valleys of the Four Corners area. They were inhabited by the ancient Pueblo tribes of that region. The spaces have a really magical quality to them, and the buildings are remarkably sophisticated. They are also a bit stoic and mysterious, as the people apparently vanished or moved on without leaving much behind to explain why.”



Pasqual’s: “Without fail, I always eat at Pasqual’s in Santa Fe, once if not twice. The place is super-cozy and friendly with murals on the wall and paper banners strung overhead. The food is unbelievable—you know the food is real once you see the line and how many locals are willing to stand in it. New Mexico is famous for its green chiles, which are used in just about everything. They are my favorite thing on earth to eat—well, next to cake—and are sometimes so spicy your ears ring from eating them.” (


Red Rocks: “The drive up north from Santa Fe is nothing short of enchanting—there are these beautiful cross-sections of red rock formations, mountain ranges, and vistas over gorges and along the flat sides of mesas. It’s pure magic to behold, and it’s the one place where I feel truly at home. This picture was taken on the way around from the Abiquiu side of my favorite drive over to Ojo and on across to Taos.”



“As a metalsmith, I am as inspired by the process as the end result—particularly in Native American jewelry which is also dear to my heart. I really love these brooches, and how they were such a form of personal expression.”


“The motifs were actually an amalgamation of emblems adapted from Scottish jewelry mixed with traditional native motifs like sun, moons, and wolves. Because the Northeast early-contact tribes moved further and further West, this style of metalsmithing became pervasive all over the East Coast and in the plains. Southwestern jewelry is so different, and I think because I grew up around that, I find these geometric metal pieces really fascinating.”


Marilyn And Yoko Earring Duets
100 OF A KIND .



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