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IMAGO-A Bounces Between Bags and Clothes

BY raquel laneri 10/11/2012

Here, the designer Yegang Yoo shows us how it’s done.

In addition to amazing, structural bags, Yegang Yoo makes super-rad, architectural clothes for her label, IMAGO-A. Her collection for spring 2013 plays with embroidery, iPhone photography, and eighties shoulders. But she’ll do a better job of explaining all that than we will. 

 

 


150 imago a
"Its such a beatiful and calming haven and I am addicted to their waterlemon juice at breakfast. They also have Marmite, which I have a weakness for."
of IMAGO-A

 

 

“The embroidery on these pieces was inspired by my handbags. I drew the design with a ruler on the real-scale pattern I made, just intuitively. The technique of the embroidery is quite common—you see it in many ethnic costumes all over the world—Mexico, China, Korea, Eastern Europe, Central Asia—but the shape and color contrast makes it look modern and un-folky.”

 

 

“The shape of this coat also has a lot in common with my handbags—the 3-D front pocket details resemble my edition for Of a Kind [Ed: GET EXCITED.]! The overall minimal, angular shape also is in-tune with the sculptural geometry of the handbags. When I was sketching the coat initially, all these ideas were already there.”

 

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Gray Multifold Bag
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