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Family Matters

Katie King Keeps Things in the Family

Family Matters BY alisha prakash 10/29/2012

It’s all relative.

Katie King didn’t just name her lighthearted line of sweatshirts Family—she also decided to put the word to work, capturing each of the label’s groupings (families, if you will) on real-live blood relations with the help of her super-creative photog Dan McMahon. And though the line currently only spotlights siblings, Katie hopes to eventually tackle fathers and sons, mothers and daughters, babies, and—brace yourself—pups, too. Here, Katie introduces us to a few of her favorite kindred combos. 



155 family
"Its such a beatiful and calming haven and I am addicted to their waterlemon juice at breakfast. They also have Marmite, which I have a weakness for."
of Family


“Ruth and Emily in matching tights and boots! I always style the sweatshirts with whatever the siblings come wearing because I want the differences in their style and personality to come through. I thought the fact that they planned their outfits was really cute and telling.”



“Crystal and Maria were the first siblings we shot. They are friends of ours. I knew they would be perfect and that their sweet dynamic would set the tone for the ‘family portraits.’”



“I met Aine and Katrina through a coworker at JF & Son, and I knew their beautiful red hair would be perfect with the colors in the Landscape family. I thought Dan, the photographer, did an amazing job with the location and the colors.”



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