the book

We’ve closed up shop!
Thanks for being the greatest customers and fans a company could ask for. More here.

Richer Poorer Gets Moody With Socks


There’s a vibe and a guy in mind—yes, these socks are something special.

When he’s coming up with scorching new sock patterns, Richer Poorer’s whiz-bang designer Joe Tornatzky scours a super-secret list of vintage shops in the nooks of Long Beach, looking to flesh out not only what each pair in a collection will look like but who’s the guy who’d wear it. Here, three looks at how deep that goes. —seth putnam

Get you hands (and feet!) on these designs tomorrow! Sign up for our newsletter now.

The Mood: “This one’s all about confidence. Stripes are classic, and they’re instilled in American life. They go along with your baseball shirt on the sandlot—and they’ll live on ephemerally.”
The Man: “This person is detail-oriented and knows what he wants. He doesn’t like to show off quite as much, and he values humility.”

The Mood: “It’s a stripe and a tribal insignia mixed together, so you’ve got a unique sense of timelessness along with an earthy feeling. On a general level, that Southwestern imagery is the direction fashion is going right now. But on a deeper level, I think it symbolizes a return to a more primitive world—a realization that getting stuck in a computer chair is no fun.”
The Man: “They’re for someone who’s expressive but likes to live within the restrictions of design. He’s a subtle extrovert who understands the introverted parts of life. It’s all about balance.“

The Mood: “Loud and expressive—they scream, ‘I’m me!’ When we’re designing, we start out with a huge mood board of colors, patterns, and shapes. There’s a page of sock outlines that we’ll sketch ideas into to give it more of a handcrafted element. And as socks go, this design is high-def.”
The Man: “These are for the strong-willed guy, the extrovert who goes all the way.”



Want to shop these
very major deals?

You gotta be an Of a Kind newsletter subscriber for access. Enter your email, and if you’re not already signed up, we’ll add you to our list. You'll like it—promise!

Black slash